We work
with Dongseo University

The dark fantasy survival series <Busan Magical Girls> is our main title and a place to test how we work. We handle everything directly, from planning and production to release across different media.

Methods established here are used in the next project. Many parts are still being worked out.

The children's animation <Teumbreakers> has a completely different audience and genre from Busan Magical Girls. We deliberately added a project in another area.

A method that works in one genre may only work in that genre. We are seeing whether what works in dark fantasy also works for children's animation.

We work with Dongseo University's Department of Animation and Institute of Virtual Convergence Technology. Faculty, industry-academic staff, and student education are all brought together.

The industry-academic structure described above continues here. It creates a path for people we meet at the university to become the first members of a new label.

A team that completes a project from start to finish becomes an independent label. The team decides how to develop its world and what to make.

We do not think a label can last if headquarters starts deciding the direction of its work. It is better to let the team tell the story it wants to tell through to the end.

Headquarters handles production technology, canon management, production infrastructure, distribution channels, rights and settlements, and data analysis.

Creative work alone is demanding for a small team. Reviewing contracts and settlements as well is difficult. Headquarters handles those areas instead.

As the number of labels grows, the IP catalog grows as well. Negotiating with a platform over one title is different from negotiating over a group of titles.

We aim to secure terms together that would be difficult for a single label to obtain.